...And that's pretty daunting when it's your own time and money on the line!
So, here's some quick advice from a seasoned veteran of the Adwords marketing game, and an easy way to increase your ROI on Adwords:
A crucial element of Adwords account is how well you have your Adgroups organized.
Don't fall into the vicious mistake of only creating a few of adgroups per campaign and then stuffing them withthousands of keyword phrases and hoping for the best.
Don't do this, it's begging for trouble!
Trouble in that you're be playing Adwords like an amateur, and end up "rack rate" for your clicks instead of "wholesale", you'll suffer from lower CTR's due to poor relevance of your ads, and most likely you'll be nailed with poor quality scores.
Always remember, "relevance" is key on Adwords!
And since it's impossible to write ads that are targeted, specific and "relevant" for hundreds of different keywords all in the same adgroup, you need to "break out" keywords into their own adgroups.
For keywords with a lot of clicks, this might mean one keyword (with it's three different match-types) per adgroup, and that's all!
Even for lower traffic keywords, have no more than 15 to 21 keywords per adgroup.
After you "break out" the keywords into their own new adgroups, notice how much easier it is to write focused ads, using the keywords as much as possible in the ads.
Your click-through rates and ROI will increase almost without fail, along with lowering your per click cost!
About the Author
Kirt Christensen delivers aggressive Adwords management services, managing over $612,000 of yearly spending for clients that rave about him! http://www.ManageMyPayPerClick.comClick here to get your own unique version of this article from the Unique Articles Submissions Service
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