Friday, February 13, 2009

Free Adwords Techniques - Get Started In The Ppc Game by Chris Forest

[spin]I have made up my mind, I will give out hints about Google adwords usage for better usage.Im sure you will use them, but you will see them anyway.I have made a decision to provide a few tips on how to use Google Adwords for maximum benefit.It may perhaps not seem obvious to you but i am confident that you will find them useful.I would be listing out the best tips and advice on how to get the best out of Google Ad words. These would for sure help you in achieving the target.[/spin]

Let's get busy using these Adwords tips and advice:

The text should contain the keyword that people are looking for. By doing this it would get automatically bolded. Bolding would help in capturing the visitor’s eyes. It works as, you are offering what they are looking for and that would make them click you ad.

2) You should not do big ad groups with enormous number of keywords. Put every ad keyword according to the ad group. Doing it this way, you can easily find and at the same time have your ad's directed straight into a possible prospect. The ad will be connected according to their search

Never get into bidding wars with any of the competitors. The lost traffic can be got back by using other targeted keywords and just for paying the least amount for the pay per click. The target is to make the most sales out of the ads and not to just get the ad targeted. These bidding wars could end up in giving you a high cost. Though a keyword making more sales does not mean that it is more profitable. By getting into a bidding war you are losing most of your profit. When it comes to pay per click less sales can give you a lot of profit.

You have made a bad choice if you have not checked on the googles split testing feature. Using this feature would help you in locating the ads that get the most CTR and also will help you rotate all the ads. Though you won’t have a high sale just because you got a high CTR. From what I have come across there are ads which make the lowest CTR but the highest sales.

[spin]Tracking your affiliate product is not an easy task and has lot of barriers. Until you inform the owner to place your ad in a decent page, he puts it in his thank you page. Though while some of them do this, most of them don’t. When you are directing traffic to a particular page using that keyword meant for that page it’s wise to send to a page on your website which has the ad words tracking code and then redirect them to the affiliate page. (If you did not get any clarity about this please inform me and I will make a video about it)Promotion of an affiliate product most of the time means that there is limited access to track this. This can be done only if the owner of the product is contacted and a request is given to place your Adword tracking code on the Thankyou page of his website. Some owners accept to do it but some refuse. When you send the traffic to a customer built landing page (themed for that particular keyword, highly recommended), then it would be advisable to setup a page on your website such that when a visitor clicks a particular link, it will direct them to another page on your site that bear your Adwords tracking code. From that point onwards, it would then redirect them to the affiliate site. (If further assistance is required, you could leave a comment and I will create a video explaining the procedure).If your sending the traffic to a custom built landing page (which should be themed for that keyword, and i highly recommend doing this) you can then setup a page on your site that when the visitor clicks a link or opts in it will first send them to another page on your site that has your Adwords tracking code and then will redirect them to the affiliate site. (If your unsure of how to do this then leave a comment and I will make a video for you).Promoting an affiliate product means you are very limited at being able to track this. Unless you contact the owner of the product and request he puts your Adword tracking code on his thank you page. Some do some don’t.[/spin]

It enables you to track keywords in your category that make opt-ins and make enough rates on the master affiliate website.You can't see sales, but you are able to see them the nearest possible way.You can also get more information by visiting 4 adwords tips which will help you to understand how to use Adwords more effectively.


About the Author


Get hands free solution that will help you profit using ppc by automating the whole process for you. Curious to find out more then visit google shadow.

Friday, February 6, 2009

5 Reasons Why You Should Be Using Google Adwords by Dan Shipe

Websites thrive on traffic. Business websites need customers. Blogs need consumers to read them and subscribe.


As a website owner, you'll probably spending a large portion of your time driving traffic to you website. There are several ways to bring traffic. You can optimize pages for the search engines. You can write articles and submit them. You can use social networking to build relationships on the internet.


One very important method of driving traffic is Google AdWords. AdWords has one important difference from all the other methods mentioned. AdWords costs money. You design an ad for your website, and then Google places your ad on their search engine results, in the paid or sponsored links section. You pay Google every time someone clicks your ad.


However, AdWords has advantages that offset the costs. Why should you use Google AdWords to drive traffic? What are the arguments for AdWords?


1) Google AdWords will start sending your website traffic immediately.
It takes time for a website to rank high enough to appear on organic search results. It takes time to write articles and submit them. It takes time to build a social network. All the other methods of driving traffic require an investment of time. These alternatives require hours of work to establish, and then may take weeks or months to show results.
AdWords will start sending traffic to your website today. As soon as you create a campaign and an ad, you can begin getting traffic.
2) Google will help you every step of the way.
Google makes a significant portion of their revenue from AdWords ads. Google makes money by you participating in AdWords and wants you to succeed. Google publishes user guides, blogs and other information to make using AdWords as easy as possible.
3) AdWords provides the information about your campaign that you need to succeed.
AdWords provides keyword research tools so you know what consumers are searching for. AdWords helps you evaluate your campaign after it is created. AdWords supplies you with the impressions, click through rates and costs of you campaign. It informs you of the Quality Score for your ads, on a scale of 1 to 10. It offers advice on how to improve the Quality Score.
4) You can control the cost of AdWords with the proper strategy.
Knowing how to obtain a good Quality Score for your ad can reduce your cost per click. A well optimized campaign can deliver traffic for just a few cents per click. The Free AdWords Strategy Guide describes step by step how to optimize your ads.
5) Anyone can obtain the top ad positions.


AdWords values quality over price. AdWords doesn't simply award the highest ad position to the highest bidder. The ad quality score is the primary factor in ad positions. That means you can advertise in highly competitive markets, using a good Quality Score to beat out other advertisers who are simply spending more. The Free AdWords Strategy Guide reveals exactly how to get a good Quality Score.


About the Author


Have you experienced any of the following problems using Google Adwords?
* High cost to maintain your Adwords campaign * Poor quality score affecting your bids * Low Click Through Rate for your ads * First Page bid for your keywords is too high * Landing pages that don't convert
There is a solution. Get your copy of the FREE Adwords Strategy Guide.